Senior Demand Generation Specialist / Digital Marketing Senior Specialist
Related skills
hubspot semrush salesforce linkedin sales navigator google analytics📋 Description
- Execute and optimize integrated marketing programs across content, email, and paid channels.
- Drive awareness and generate qualified leads; support ABM with marketing-sales alignment.
- Plan multi-channel campaigns across paid search, social, content, and email.
- Build landing pages, ads, emails, and digital assets aligned with messaging.
- Develop bite-sized content for social, paid media, and Precision website.
- Deliver marketing analytics and ROI insights; forecast growth adjustments.
🎯 Requirements
- 5-7 years in digital marketing; 2+ years in biotech lead gen/ABM.
- 2-4 years leading marketing projects in a matrix environment.
- Experience in lead nurturing, marketing automation, and web analytics.
- Advertising platforms: LinkedIn, Google Ads, AdRoll.
- Tools: HubSpot, Google Analytics, SEMrush, LinkedIn Sales Navigator, Salesforce.
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