Senior Demand Generation Specialist / Digital Marketing Senior Specialist

Added
2 days ago
Location
Type
Full time
Salary
Salary not provided

Related skills

hubspot semrush salesforce linkedin sales navigator google analytics

📋 Description

  • Execute and optimize integrated marketing programs across content, email, and paid channels.
  • Drive awareness and generate qualified leads; support ABM with marketing-sales alignment.
  • Plan multi-channel campaigns across paid search, social, content, and email.
  • Build landing pages, ads, emails, and digital assets aligned with messaging.
  • Develop bite-sized content for social, paid media, and Precision website.
  • Deliver marketing analytics and ROI insights; forecast growth adjustments.

🎯 Requirements

  • 5-7 years in digital marketing; 2+ years in biotech lead gen/ABM.
  • 2-4 years leading marketing projects in a matrix environment.
  • Experience in lead nurturing, marketing automation, and web analytics.
  • Advertising platforms: LinkedIn, Google Ads, AdRoll.
  • Tools: HubSpot, Google Analytics, SEMrush, LinkedIn Sales Navigator, Salesforce.
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