Own regional demand gen campaigns across digital channels (social, search, email)
Support ABM motions, gifting campaigns, and multi-touch nurtures to drive pipeline
Align campaigns with SDRs and sales to improve lead quality and follow-up
Build full-funnel lifecycle programs from acquisition to re-engagement
Own marketing strategy and execution for Carta-hosted events (virtual and in-person)
Set campaign metrics and analyze performance to optimize based on data

🎯 Requirements

5+ years in B2B demand generation or growth marketing (SaaS/Fintech)
Bachelor’s degree in business or marketing
Proven experience owning regional or multi-market programs
Strong lifecycle marketing and SDR-led sales understanding
Fluent in English with strong written and verbal skills
Data-driven with metrics to guide decisions

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