Related skills
hubspot semrush salesforce google analytics google ads📋 Description
- Execute and optimize integrated marketing programs across digital channels to generate leads.
- Support ABM initiatives and align with Marketing and Sales to drive MQLs/SQLs.
- Plan multi-channel campaigns across paid search, social, email and content.
- Build landing pages, ads, emails and assets aligned with messaging.
- Collaborate with design/content teams to produce campaign assets.
- Deliver marketing analytics to measure ROI and guide growth strategy.
🎯 Requirements
- 5-7 years digital marketing; at least 2 years in biotech/life sciences ABM.
- 2-4 years leading marketing projects in a matrix environment.
- Experience in lead nurturing, marketing automation, and web analytics.
- Strong knowledge of advertising platforms: LinkedIn, Google Ads, AdRoll.
- Hands-on with HubSpot, Google Analytics, SEMrush, AdRoll, Salesforce.
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