Senior Demand Generation Marketing Manager (Public Sector)

📋 Description

• Own and execute full-funnel integrated campaigns (paid, owned, earned) aligned to the buyer's journey across Public Sector segments
• Lead co-branded demand generation efforts with partners and distributors, including joint webinars and lead-gen programs
• Build digital amplification strategies to support Field Marketing, driving event traffic and accelerating follow-up for Datadog-led and third-party events
• Design and scale Account-Based Marketing (ABM) programs targeting key agencies and regulated verticals
• Analyze performance data from SFDC and BI tools to optimize lead-to-opportunity conversion and share insights with stakeholders
• Manage and optimize paid media spend (LinkedIn and others) to reach government decision-makers using tailored and compliant targeting strategies

🎯 Requirements

• 10+ years of experience leading demand generation programs across webinars, ABM, paid advertising, and integrated campaigns
• 4–5 years running high-profile campaigns across multiple channels with proven results
• Strong communicator with the ability to influence cross-functional teams and senior stakeholders
• Self-starter who thrives in fast-paced, evolving environments
• Experience managing ad spend across platforms like LinkedIn and Google, with a focus on ROI and conversion metrics
• Proficient with BI tools, Salesforce, and marketing platforms such as Marketo

🎁 Benefits

• Generous and competitive benefits package
• New hire stock equity (RSUs) and employee stock purchase plan
• Continuous career development and pathing opportunities
• Employee-focused best in class onboarding
• Internal mentor and cross-departmental buddy program
• Salary range: $125,000 - $167,000 USD