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demand generation webinars abm podcast advertising multi-channel campaigns📋 Description
- Build multi-channel plans supporting the buyer’s journey from awareness to deal.
- Deploy and manage broad customer segment & ABM campaigns across channels.
- Drive continuous improvement through testing to hit click, conversion, ROAS targets.
- Collaborate with product marketing, content, web to create effective ads & landing pages.
- Partner with SDRs to educate on demand gen campaigns and feedback loop.
- Become SME in your customer segment to inform strategy and resonate with ads.
🎯 Requirements
- 5+ years running demand generation campaigns that drive results
- A proactive approach to monitoring performance and adjusting tactics to make campaigns successful
- Agility in testing new channels to drive awareness, engagement, and conversion
- Proven success working with cross-functional teams to drive value and results
- An eye for detail and a transparent written and verbal communication style
🎁 Benefits
- Profitable with growth opportunities.
- Competitive pay, equity and benefits.
- Fully remote company.
- Strong culture; handbook available.
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