Related skills
lead generation cross-functional collaboration land_and_expand📋 Description
- Build and activate multi-channel plans tailored to Europe across buyer’s journey.
- Create land-and-expand motion to test market viability in EMEA/APAC/LATAM.
- Deploy and manage demand gen campaigns across multiple segments.
- Drive optimization to hit click, conversion, ROAS targets.
- Partner with product marketing, content, web and demand gen to craft ad creative and landing pages.
- Collaborate with SDRs to educate on demand gen and feed deal growth.
🎯 Requirements
- 7+ years international demand-gen campaign experience
- Experience with land-and-expand campaigns in new markets
- Proactive monitoring and adjusting tactics to improve campaigns
- Agility in testing new channels to boost awareness and conversion
- Cross-functional collaboration to drive value
- Detail-oriented with clear written and verbal communication
- Multilingual is a plus (French, Spanish, German)
🎁 Benefits
- Profitable with strong growth opportunities
- Competitive pay, equity and benefits
- Fully remote company
- See our company handbook
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