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looker salesforce jira google analytics marketo📋 Description
- Own strategy, execution, and reporting for webinar and hands-on labs programs.
- Lead demand gen strategy on G2, optimizing programs for high-quality MQLs and S3 pipeline.
- Maximize webinars and G2 as growth engines for MQLs, S1 counts, and S3 pipeline.
- Identify and launch new channel opportunities to accelerate MQL production and pipeline growth.
- End-to-end ownership from strategy to results and reporting.
- Collaborate with PMM, product, and partners to raise the bar.
🎯 Requirements
- 8+ years in digital marketing and demand gen with hands-on ownership.
- Proven success scaling webinars and G2 to grow pipeline.
- Deep understanding of digital marketing strategy, KPIs, attribution.
- Strong analytical mindset; test, learn, and optimize performance.
- Transform data into actionable insights; clearly communicate trends.
- Results-driven with a track record on MQL and S1 targets.
- Collaborative; partner with PMM, product, and teams.
- Availability during U.S. business hours for live webinars.
🎁 Benefits
- 100% employer-paid medical insurance
- Generous PTO, sick time, inclusive parental leave, holidays
- RSU stock grants
- Professional development and training opportunities
- Company virtual happy hours and team-building activities
- Monthly cell phone stipend
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