Related skills
demand generation marketing automation lead management inbound marketing lifecycle marketing📋 Description
- Own the full-funnel demand gen strategy across inbound/outbound/paid/PLG signals
- Plan, execute, and optimize outbound demand programs delivering warm, sales-ready prospects
- Build and automate lead qualification, scoring, routing, and nurture programs
- Partner with sales to align demand programs to account priorities and readiness
- Translate product usage and intent data into scalable lifecycle and outbound programs
- Monitor performance, test and improve conversion and velocity across channels
🎯 Requirements
- 5 to 7 years of B2B demand generation experience
- Proven success owning pipeline outcomes, not just channel execution
- Deep experience with marketing automation, lifecycle marketing, and lead management
- Strong paid media and experimentation background
- Comfort working with product signals and PLG-style inputs
- Highly analytical with the ability to translate data into action
🎁 Benefits
- Benefits plans available to all regular full-time employees
- Enrollment begins the first of the month after hire
- Benefits details: https://builtin.com/company/built-in/benefits
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