Related skills
forecasting demand generation marketing automation budget management dashboardsπ Description
- Own demand generation strategy and pipeline targets aligned to revenue goals
- Develop multi-channel demand programs across events, webinars, email, paid media
- Design integrated campaigns linking events, digital programs, and sales outreach
- Develop ABM and vertical-specific demand programs for strategic accounts
- Manage demand channels including display, paid search, paid social, and retargeting
- Lead website and landing-page optimization to improve funnel and opportunities
π― Requirements
- 6+ years B2B demand generation or marketing experience
- Proven multi-channel demand-gen program leadership
- Experience with ABM and vertical-specific campaigns
- Strong analytics: attribution, dashboards, forecasting
- Collaboration with RevOps, Marketing Ops, and Sales
- Budget management and vendor relationships
π Benefits
- Comprehensive health, dental, and vision insurance
- 401(k) with 4% employer match
- Flexible work schedules and unlimited PTO
- Professional development opportunities and tuition reimbursement
- Family and wellness perks
- In-person social events
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