Related skills
salesforce google analytics google ads programmatic pardot📋 Description
- Define integrated demand strategy and channel mix to drive pipeline.
- Lead multi-channel campaigns across paid media, email, web, events.
- Partner with Product Marketing to position offerings to K-12 educators.
- Coordinate with GTM and Sales Enablement to support pipeline development.
- Drive planning and execution of campaigns across channels and assets.
- Track KPIs and provide insights to Growth & Marketing leadership.
🎯 Requirements
- 5+ years B2B demand generation or integrated marketing in EdTech
- Proven track record delivering national campaigns with measurable pipeline
- Hands-on with marketing automation and CRM (Pardot, Salesforce, HockeyStack)
- Experience with analytics and advertising platforms (Google Analytics, Google Ads)
- Expertise across paid media and multiple digital channels
- Willing to spend time in NYC HQ for meetings or key events
🎁 Benefits
- Hybrid NYC HQ or remote US work options
- Diverse, collaborative and inclusive culture
- Opportunity to impact education through BrainPOP
- Focus on learning, growth, and meaningful work
- BrainPOP is an Equal Opportunity Employer
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