Related skills
r sql python amplitude google analytics📋 Description
- Collaborate with marketing to identify questions, analyze data, share findings.
- Collaborate with data scientists/engineers to improve marketing measurement.
- Develop privacy-resilient measurement using synthetic control and incrementality testing.
- Develop/apply marketing measurement: A/B testing, Causal Inference, MMM, MTA.
- Build/deploy ML models: LTV, lead scoring, segmentation, time-series.
- Partner with engineering/design/business to implement data-driven recommendations.
🎯 Requirements
- 5+ years with marketing teams across full-funnel measurement.
- Expertise in marketing measurement: brand lift, geo-experiments, cross-channel attribution.
- Fluency in SQL and statistical languages (Python, R).
- Experience with GA, Amplitude, social listening, email/CRM analytics (Salesforce, HubSpot), and CDPs.
- Experience crafting data pipelines and dashboards; understand database structures.
- Be organized and communicative; manage multiple stakeholders with varying skill levels.
🎁 Benefits
- Base salary, equity (stock options), and benefits.
- Salary/equity ranges updated with industry data.
- US: USD 200,700 - 250,900
- Canada: CAD 189,700 - 237,100
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