Senior Data Analyst - AI Personalisation & Digital Growth

Added
11 days ago
Type
Full time
Salary
Salary not provided

Related skills

bigquery analytics snowflake sql dbt

📋 Description

  • Build and own the Unified Product Adoption & Marketing Analytics Framework across channels.
  • Track the full client lifecycle from first visit to onboarding to first transaction.
  • Identify conversion drop-offs by country, channel, and business line; propose interventions.
  • Design analytics foundations for hyper-personalised client experiences.
  • Collaborate with the AI Platform team to measure personalisation experiments.
  • Work with Growth & Marketing to link personalisation signals to emails and in-app nudges.

🎯 Requirements

  • 5+ years in digital/marketing analytics (fintech, e-commerce or SaaS).
  • Deep expertise in client journey mapping and funnel analytics across web and mobile.
  • Strong SQL skills and data warehouses (BigQuery, Snowflake).
  • Understanding of tracking and attribution: cookies, UTM parameters, identity resolution.
  • Experience with experimentation frameworks (A/B, multivariate).
  • Analytical mindset with ability to translate data into commercial recommendations.

🎁 Benefits

  • Competitive salary and discretionary bonus.
  • Private health insurance and flexible remuneration.
  • Birthday day off.
  • Structured career progression and growth.
  • Collaborative Madrid office culture and cross-team collaboration.
  • Continuous learning through certifications and training.
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