Related skills
email marketing marketing automation ai data-driven lifecycle marketing📋 Description
- Establish Wrapbook's Customer Marketing function from the ground up.
- Own the full customer lifecycle: onboarding to advocacy.
- Design and execute community strategies for core audiences.
- Build and manage Wrapbook's Customer Advisory Board.
- Partner with Product, Product Marketing, and Ops to align initiatives.
- Own key customer communications channels (email and in-app messaging).
🎯 Requirements
- 7+ years in customer marketing or lifecycle marketing.
- Experience building or scaling a customer marketing function.
- Strong lifecycle marketing: segmentation, journey mapping, multi-channel campaigns.
- Hands-on with email, in-product messaging, and marketing automation tools.
- Proven ability to run a Customer Advisory Board.
- Data-driven; define metrics, analyze, and iterate quickly.
🎁 Benefits
- Unlimited Paid Time Off
- Work from anywhere in Canada and USA
- Health and Dental benefits
- IT setup allowance up to $1,500 USD / $2,025 CAD
- 2% matching RRSP / 401K
- Learning and Development opportunities
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