Senior CRM Marketing Manager

Added
1 minute ago
Type
Full time
Salary
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Related skills

apis data workflows liquid braze deliverability

πŸ“‹ Description

  • Own end-to-end CRM health in Braze (Canvas, Liquid, QA, deliverability)
  • Design and maintain lifecycle journeys (activation, retention, reactivation)
  • Collaborate with Eng/Data to define attributes, events, and API triggers
  • Build and enforce a multi-touch, multi-channel experimentation framework
  • Proactively fix deliverability issues (spam, IP, send-time)

🎯 Requirements

  • Braze power user: Canvas, Liquid, Connected Content, and Audience orchestration
  • Systems thinking: CRM architecture; read API docs; define events and user schemas
  • Analytical mindset; trace data flows to diagnose triggers and events
  • Deliverability at scale: fix spam, IP, and send times
  • Bonus: experience tidying a messy CRM and implementing structure

🎁 Benefits

  • Equity for Berlin-based employees
  • Grow with a profitable startup
  • Central Berlin office for collaboration
  • Transport subsidy and other benefits
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