Design data-driven lifecycle strategies with gamification to boost activation and retention
Collaborate with marketing, product, tech, and creative teams on CRM campaigns
Map and optimize customer journeys for seamless funnel and engagement
Drive KPIs: DAU/MAU, ARPU, retention, and conversion with data insights
Lead A/B testing to improve campaign performance and ROI
Leverage AI/ML personalization for real-time, hyper-personalized engagement

🎯 Requirements

8+ years in online retention marketing with gamification/loyalty
Data-driven professional with strong analytics
Experience coordinating across multiple departments
CDP platforms, API integration, AI/ML personalization
Proven results across commercial, gamification, retention; leadership

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