Design data-driven lifecycle strategies with gamification to drive activation and retention.
Collaborate with marketing, product, and creative to deliver aligned CRM campaigns.
Map and optimize customer journeys across touchpoints for a seamless funnel.
Lead A/B testing, analyze results, and improve ROI.
Leverage AI/ML personalization for hyper-targeted engagement.
Drive engagement and loyalty via gamification and data insights.

🎯 Requirements

8+ years in online retention marketing with gamification/loyalty
Data-driven mindset
Experience collaborating across departments
CDP platforms, API integrations, AI/ML personalization, real-time engagement
Proven results in commercial, gamification, and retention; leadership

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