Design data-driven lifecycle strategies with gamification to drive activation and retention.
Collaborate with marketing, product, and creative to deliver CRM campaigns.
Map and optimize customer journeys for seamless funnel conversion.
Lead A/B testing to evaluate and improve campaign ROI.
Own end-to-end campaign execution from ideation to delivery.
Leverage AI/ML for personalization and real-time engagement.

🎯 Requirements

8+ years in online retention marketing with gamification and loyalty programs
Data-driven professional
Experience working with multiple departments
CDP platforms, API integration, AI/ML-based personalization, and real-time engagement
Proven results across commercial, gamification and retention; leadership and hands-on approach for Senior Manager

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