Build multi-channel lifecycle programmes (SMS, WhatsApp, push, in-app)
Own retention, churn prevention and upsell outcomes
Design automated journeys and run experiments
Analyze results and scale winning programmes across markets
Partner with Product, Commercial and Operations to drive growth
Scale CRM across 5 African markets (Kenya, Nigeria, Uganda, Ghana, South Africa)

🎯 Requirements

6+ years building and scaling CRM or lifecycle marketing
MVNO experience preferred
Hands-on in CRM tools: Braze, CleverTap, MoEngage, Customer.io, Iterable
Experience migrating platforms (e.g., Mailchimp → Braze)
Focus on business outcomes: LTV, retention, upsell
Strong experiments design and A/B testing

🎁 Benefits

Fully remote role within UTC -1 to UTC +3
Work with diverse teams UK, Europe, and Africa
Professional development programs and coaching
Family-friendly policies and flexible working
Well-being support and career growth opportunities

Apply on employer's website

This employer gathers applications via their own applicant tracking system.

You will be redirected to an external application form.

Share job

Meet JobCopilot: Your Personal AI Job Hunter

Automatically Apply to Marketing Jobs. Just set your preferences and Job Copilot will do the rest — finding, filtering, and applying while you focus on what matters.

Activate JobCopilot