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looker mixpanel amplitude braze clevertap📋 Description
- Build and scale multi-channel lifecycle programmes (SMS, WhatsApp, push, in-app).
- Design retention and upsell systems to grow lifetime value.
- Run rigorous experiments with A/B tests and clear hypotheses.
- Own retention economics: track LTV, retention, renewals, upsell.
- Scale successful initiatives across 5 African markets.
- Hands-on CRM: build journeys in Braze, CleverTap, MoEngage, Iterable.
🎯 Requirements
- 6+ years building and scaling CRM or lifecycle marketing.
- Backgrounds in MVNO, super-apps, mobile gaming, or high-frequency subscriptions.
- Built CRM systems, not just optimized them.
- Hands-on in CRM platforms daily: Braze, CleverTap, MoEngage, Customer.io, Iterable.
- Focus on business outcomes: LTV growth, retention revenue, upsell.
- Run rigorous experiments with clear hypotheses and control groups.
🎁 Benefits
- Fully remote role within UTC -1 to UTC +3 time zones.
- Work with diverse teams across UK, Europe, and Africa.
- Professional development programs and coaching partnerships.
- Family-friendly policies and flexible working arrangements.
- Well-being support and career growth opportunities.
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