Related skills
crm email braze lifecycle segmentation📋 Description
- Assist Head of CRM in creating/executing the CRM vision.
- Define a data-informed CRM strategy using segmentation and messaging.
- Manage lifecycle journeys and campaigns across touchpoints (B2C).
- Identify CRM initiatives to move sellers down the funnel and drive sales.
- Collaborate with internal teams on targeted, brand-consistent messaging.
- Analyze data to identify trends and report progress to leadership.
🎯 Requirements
- Experience in customer marketing and CRM for large consumer tech/marketplace.
- Strategic and analytical with data-driven insights and commercial acumen.
- Ability to manage multiple priorities and adapt quickly.
- Experience collaborating with product and engineering teams.
- Deep understanding of CRM tools (ideally Braze) and multi-channel journeys.
- Strong verbal and written communication and ability to influence.
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