Senior CRM Manager

📋 Description

• Develop and implement CRM and lifecycle marketing strategies aligned with PrizePicks' objectives.
• Manage a team of marketing specialists, guiding CRM and lifecycle targets.
• Use customer data and analytics to derive insights, segment audiences, and create personalized campaigns.
• Plan and execute lifecycle marketing campaigns across email, push, and in-app messaging.
• Collaborate with Product, Customer Support, and Analytics to ensure a seamless, personalized member experience.
• Leverage Braze for automation and personalized lifecycle campaigns.

🎯 Requirements

• Bachelor's degree in marketing, business, journalism/communications, etc.
• 5–10 years in retention marketing, CRM, or lifecycle mgmt; gaming preferred.
• Experience creating automated CRM campaigns in Braze (preferred).
• Email marketing and copywriting experience.
• Ability to analyze data to make informed decisions.
• Understanding the Daily Fantasy Sports industry.

🎁 Benefits

• Company-subsidized medical, dental, and vision plans.
• 401(k) with company match.
• Annual bonus.
• Flexible PTO (2 weeks encouraged).
• Generous paid leave, including 16 weeks parental leave and disability benefits.
• Workplace flexibility and modern work schedules.