Lifecycle Strategy: Design full-funnel journeys to convert leads and retain merchants.
Funnel Optimization: Own CRM funnel metrics across stages and reduce drop-offs.
Journey Execution Oversight: Coordinate journeys with the CRM agency across channels.
Event & Data Logic: Define CRM events and triggers with Product & Data.
CRM Hygiene & Integration: Maintain data health; fix duplicates and invalid events.
Segmentation & Rules: Own segmentation criteria, lifecycle rules, and eligibility logic.

🎯 Requirements

4+ years in CRM, lifecycle marketing, or marketing automation.
Proven conversion rate improvements via CRM programs.
Experience managing CRM agencies.
Data-driven with working knowledge of UTM, segmentation, and attribution.
Comfort collaborating with tech teams on events, APIs, and CRM logic.
Experience with Braze and Salesforce.

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