Senior CRM Lifecycle Marketing Manager

📋 Description

• Audit & Strategy: Analyze CRM data across email, push, and in-app.
• Behavioral Segmentation & Content Targeting: Define audience segments from user data.
• Campaign Planning & Execution: Build personalized campaigns to convert.
• Roadmap Development: Collaborate with CRM Director on roadmaps.
• Technical Collaboration: Implement personalization and automated workflows.
• A/B Testing & Optimization: Design, run, and iterate tests.

🎯 Requirements

• Proven CRM programs scale in digital B2C, driving revenue.
• Iterable experience for targeted segmentation and cohorts.
• Own end-to-end campaign execution with measurable impact.
• Strong SQL skills and data querying ability.
• Excellent cross-functional communication and collaboration.
• Fast, hands-on, results-driven with a growth mindset.

🎁 Benefits

• 401k plan.
• Health benefits: medical, dental, and vision.
• Professional coaching for everyone.
• Team-building events, incl. Tulum trip.
• Unlimited access to Galatea apps.
• Charity donation at your one year anniversary.