Related skills
tableau excel ctv influencer audio📋 Description
- Own creative strategy end-to-end; turn insights into campaigns that drive results.
- Lead testing and optimization across YouTube, Meta, CTV, Audio, and Influencers.
- Define audiences, messaging, and creative territories; build test plans.
- Partner with Growth/Web teams to optimize ad-to-site journey and landing pages.
- Develop landing page concepts and tests to improve conversion.
- Collaborate with designers, writers, and producers to turn ideas into high-performing work.
🎯 Requirements
- 7+ years of experience in creative strategy across growth marketing and integrated campaigns.
- Strong understanding of building a brand through paid media, not just optimizing ads.
- Translate ad-level insights into brand-level direction across creatives and channels.
- Fluency in performance fundamentals: testing frameworks, measurement basics, and turning results into creative action.
- Experience with Meta, YouTube, CTV, TikTok, and Audio channels.
- Experience analyzing creative performance with Excel, Tableau, and Motion.
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