Related skills
storytelling media relations influencer marketing corporate communications crisis communicationsπ Description
- Partner with Global + US leadership to co-develop the annual/quarterly comms strategy with OKRs.
- Advise US leadership on narrative strategy, risk, media positioning, and messaging.
- Present quarterly to the executive committee on earned media performance, sentiment trends, and ROI.
- Lead corporate/consumer comms; integrate earned media, product moments, and influencer strategy.
- Lead US crisis communications planning and response; coordinate with global comms.
- Identify storytelling opportunities linking Back Market's mission to US audiences and culture.
π― Requirements
- Significant experience (typically 8-12 years) leading integrated communication programmes for US audiences with strong track record across corporate, consumer, and influencer disciplines.
- Hands-on experience managing PR agencies and external partners, with the ability to hold them to high performance standards.
- Experience leading or supporting crisis communications with accuracy, composure, and sound judgement.
- Strong writing/editing skills across PR formats: pitches, press releases, executive talking points, briefing documents, and long-form narrative content.
- A strategic builder: utilising data and consumer insights to create and execute communications strategies that amplify the power of earned storytelling with measurable success that ladders back to the business.
- Demonstrated success developing earned influencer programmes that drive genuine advocacy; proven executive counsel experience and ability to represent the brand in high-stakes situations.
π Benefits
- Hybrid work environment with 2 remote days a week and 1 remote work week per quarter, plus 3 flex days.
- Employee Resource Groups, including mentorship programs and accessibility policies.
- Mission-driven environment with sustainability focus and certified B Corp status.
- Competitive benefits and opportunities for career development in a fast-paced, innovative culture.
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