Related skills
sql tableau google analytics excel cohort analysis📋 Description
- Audit and optimise the data landscape; evaluate dashboards and data sources; close gaps.
- Own commercial performance reporting; establish baseline KPIs for acquisition and retention.
- Generate customer and cohort insights; conduct behavioural analysis including LTV modelling.
- Build segmentation models; develop demographic and behavioural segmentation for campaigns.
- Develop predictive and forecasting models; forecast channel performance and customer value.
- Translate insight into commercial action; work cross-functionally to influence decisions; audit trail.
🎯 Requirements
- Degree in maths or science based subject.
- Strong written and verbal communication; able to present to technical and non-technical stakeholders.
- Hands-on analytics tools: Google Analytics, Tableau, Excel, Google BigQuery, SQL.
- Commercially minded and data-informed; apply testing, research, and analytics to support decisions.
- Experience with marketing data across acquisition, conversion and retention; affiliate/performance marketing.
- Organised and self directed; able to manage multiple priorities in a fast-paced environment.
🎁 Benefits
- Private Health Care (Bupa)
- Hybrid Working (3 days in office)
- Travel Insurance
- Company Bonus Scheme
- Market-Leading Training Programme
- Recognition & Reward Scheme
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