Related skills
salesforce saas marketing automation marketo power bi📋 Description
- Drive multi-channel campaigns: top-of-funnel demand gen, webinars, nurture emails.
- Collaborate on GTM strategy; manage regular check-ins and quarterly planning.
- Map buyer journey; ensure full-funnel mapping for prospects and customers.
- Lead cross-functional planning across product marketing, design, comms, and ops.
- Create robust campaign briefs; drive implementation via project plans.
- Track results, measure success, and optimize based on data.
🎯 Requirements
- Bachelor's degree in Marketing/Communications/Public Relations or related field (or equivalent).
- 7+ years in B2B marketing; strong campaign development and execution.
- Enterprise AI/SaaS experience; strong verbal and written communication; presentation skills.
- Exceptional writing; ability to convey complex ideas clearly.
- Data-driven; map buyer journey; align assets to sales stages.
- Ability to manage multiple projects; cross-functional collaboration; deliver on time.
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