Senior Brand Marketing Manager

Related skills

campaigns analytics cross-functional collaboration brand strategy agency management

๐Ÿ“‹ Description

  • Translate business priorities into clear brand strategies and briefs.
  • Define brand role across key moments, aligning with commercial goals.
  • Scale global brand positioning, narratives, and value propositions.
  • Create scalable brand frameworks and activation models for markets.
  • Lead strategic briefs and guide internal and external creative work.
  • Collaborate with Growth & Innovation, Marketing, Product Marketing, Commercial teams.

๐ŸŽฏ Requirements

  • 8-12+ years in brand strategy within global or multi-market orgs.
  • Translate business challenges into brand strategy, positioning and campaigns.
  • Scale brand initiatives across markets; develop toolkits/playbooks.
  • Develop strategic briefs and partner with creative agencies.
  • Link brand-building to acquisition, retention, and mental availability.
  • Cross-functional collaboration with global and local teams; analytics.

๐ŸŽ Benefits

  • Commitment to diversity and inclusion across teams and cities.
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