Related skills
brand management analytics social media digital marketing ecommerce📋 Description
- Lead Brand Strategy & Positioning: Develop go-to-market plans and clear brand identities.
- Drive Integrated Programs across digital, in-store, events, influencers, and PR.
- Digital Brand Presence: Manage website, social media, and eCommerce.
- Physical Brand Presence: Drive in-store activations, merchandising, retail partnerships.
- Promotional Launch Strategy: Plan launches for new strains; ensure visibility.
- Own Budget & Performance Metrics: Manage budgets, measure ROI and KPIs.
🎯 Requirements
- 5-7 years in brand management or marketing strategy; regulated industries preferred.
- Bachelor's degree in Marketing, Business, or related; MBA a plus.
- Proven track record of brand ownership and GTM strategies, budgets, and campaigns.
- Digital marketing and eCommerce expertise; social media strategy and analytics.
- Experience driving physical brand presence; in-store activations and merchandising.
- Strong analytical skills: market research, trend analysis, data-driven decisions.
- Cross-functional leadership across sales, operations, creative agencies, and field teams.
- Entrepreneurial mindset; grow emerging brands with creativity and resilience.
🎁 Benefits
- Career Growth Opportunities
- Competitive Pay and Benefits
- Generous PTO and Parental Leave
- 401(K) Retirement Plan
- Life/ Disability Insurance
- Community Involvement
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