Related skills
brand management analytics social media digital marketing ecommerceπ Description
- Lead Brand Strategy & Positioning for two cannabis flower brands
- Drive multi-channel programs across digital, in-store, events, and PR
- Oversee website, social, and eCommerce for digital brand presence
- Drive in-store activations, merchandising, and retail advocacy
- Develop promotional plans for new strain launches
- Own budgets and measure ROI with KPIs
π― Requirements
- 5β7 years in brand management/marketing strategy in CPG or regulated industries
- Bachelor's degree in Marketing or Business; MBA a plus
- Proven record of brand ownership, GTM, budgets, and campaigns
- Digital marketing and eCommerce expertise; social media strategy and analytics
- Experience driving in-store activations, merchandising, and events
- Strong analytical skills with market research and data-driven decisions
π Benefits
- Health, dental, and vision insurance
- 401(k) with company match
- PTO including vacation, sick leave and holidays
- Parental leave
- Life and disability insurance
- Employee discounts
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