Added
12 days ago
Type
Full time
Salary
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Related skills

brand management analytics social media digital marketing ecommerce

πŸ“‹ Description

  • Lead Brand Strategy & Positioning for two cannabis flower brands
  • Drive multi-channel programs across digital, in-store, events, and PR
  • Oversee website, social, and eCommerce for digital brand presence
  • Drive in-store activations, merchandising, and retail advocacy
  • Develop promotional plans for new strain launches
  • Own budgets and measure ROI with KPIs

🎯 Requirements

  • 5–7 years in brand management/marketing strategy in CPG or regulated industries
  • Bachelor's degree in Marketing or Business; MBA a plus
  • Proven record of brand ownership, GTM, budgets, and campaigns
  • Digital marketing and eCommerce expertise; social media strategy and analytics
  • Experience driving in-store activations, merchandising, and events
  • Strong analytical skills with market research and data-driven decisions

🎁 Benefits

  • Health, dental, and vision insurance
  • 401(k) with company match
  • PTO including vacation, sick leave and holidays
  • Parental leave
  • Life and disability insurance
  • Employee discounts
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