Related skills
brand management digital marketing ecommerce merchandising cross-functional leadership📋 Description
- Own and elevate two cannabis flower brands with autonomy.
- Develop go-to-market plans and brand positioning.
- Lead multi-channel programs across digital, in-store, events, PR.
- Drive in-store activations, merchandising, and promotions.
- Define budgets, ROI, and KPIs.
- Partner with creative, sales, operations, and field teams.
🎯 Requirements
- 5–7 years in brand management or marketing in CPG or regulated industries.
- Bachelor's in Marketing or Business; MBA a plus.
- Proven ownership: GTM strategies, budgets, campaigns.
- Digital marketing and eCommerce expertise.
- In-store activations, merchandising, events experience.
- Cross-functional leadership across sales, ops, creative.
🎁 Benefits
- Medical, dental, vision insurance.
- 401(k) with company match.
- PTO with vacation and parental leave.
- Life and disability insurance.
- Employee discounts and well-being perks.
- Career growth opportunities.
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