Senior B2B Product Marketer, API & Monetisation (L3)

📋 Description

• Positioning & Messaging: Define product positioning across developer, institutional, and monetisation segments; articulate value propositions and differentiate API and Ads.
• GTM Execution: Plan and execute GTM for features, monetisation offerings, and vertical use cases; align with Product, Sales, Growth; develop playbooks.
• Revenue & Demand Support: Partner with Sales & Growth to improve inbound performance and qualified pipeline.
• Product Narrative & Market Insights: Translate capabilities into business value; conduct customer and competitor research; refine messaging.
• Lifecycle & Pipeline Enablement: Improve ICP segmentation and marketing-qualified inbound conversion across API & monetisation products.
• Content & Asset Strategy: Develop assets supporting GTM, nurture journeys, and sales conversations.

🎯 Requirements

• 4+ years in product marketing, B2B SaaS, or revenue-driven roles; API/crypto/fintech exposure a plus; leadership in positioning and GTM.
• Marketing Foundations: experience with Google Sheets, GA4, Figma, HubSpot, Salesforce, Mixpanel, Amplitude; SQL a plus.
• Domain Knowledge: interest in cryptocurrency, blockchain, or financial markets; understand API users and monetisation clients.
• Bias to Action: proactive, results-oriented; seeks clarity and moves forward.
• Operational Excellence: detail-oriented; high standards for decks and copy.
• Excellent Communicator: clear, concise writing and speaking; strong cross-functional collaboration.

🎁 Benefits

• Remote Work Flexibility; office space in Malaysia/Singapore options.
• Comprehensive Insurance Coverage for you and dependents.
• Virtual Share Options; terms and conditions.
• Bonus; terms and conditions.
• Parking Allowance to ease travel costs.
• Meal Allowance: RM600 or SGD400 monthly.