Related skills
email marketing marketo gdpr braze iterable📋 Description
- Manage end-to-end lifecycle campaigns across email, SMS, and in-app
- Collaborate with Sales, PMM, and Analytics on messaging and goals
- Monitor performance metrics and identify optimization opportunities
- Conduct and document A/B tests to boost engagement
- Ensure GDPR, CAN-SPAM, TCPA compliance in all campaigns
- Leverage AI tools to improve workflows and outputs
🎯 Requirements
- Bachelor's degree in Marketing, Communications, or related field, or equivalent
- 4+ years in lifecycle or digital marketing with hands-on deployment
- Ability to quickly learn and adapt to new marketing tech platforms
- Experience with marketing automation platforms (Iterable, Braze, Marketo) preferred
- Strong understanding of lifecycle strategy, metrics, and segmentation
- Knowledge of GDPR, CAN-SPAM, TCPA compliance for email/SMS
🎁 Benefits
- Generous benefits: medical, dental, vision, life, disability, 401(k)
- Paid holidays and flexible paid time off
- Equity in a rapidly growing startup
- Monthly tech reimbursements
- Culture built on innovation
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