Related skills
salesforce b2b marketing marketo event management field marketingπ Description
- Execute the SG field marketing calendar to hit revenue targets.
- Coordinate localized field initiatives (roundtables, conferences, webinars) to create demand.
- Manage end-to-end event logistics from venue sourcing to post-event lead processing.
- Localize marketing collateral and messaging for SEA to resonate with local buyers.
- Support multi-channel promotion for field events across email, social media, and SDR outreach to maximize registrations.
- Track KPIs and ROI; maintain Salesforce data hygiene.
π― Requirements
- 3β5 years B2B marketing with field marketing or events in SEA.
- Proven track record of high-impact events generating pipeline.
- Strong project management across multiple event workstreams.
- Proficiency with Salesforce, Marketo, and SplashThat.
- Excellent English; able to coordinate with internal and external stakeholders.
- Deep understanding of the Singapore/SEA market; additional SEA languages a plus.
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