Senior Associate, B2B Marketing Automation

📋 Description

• Develop and execute automated marketing programs in SFMC.
• Design, build, and launch complex email and journey campaigns with Marketing, Data, and Ops teams.
• Build, launch and monitor multi-touch journeys in SFMC (lead nurture, onboarding, retention).
• Collaborate with Data and Ops to ensure data structures, feeds, and integrations for journeys and segmentation.
• Use SQL to pull audiences and troubleshoot data issues for campaigns.
• QA campaign components before launch and monitor performance after launch.

🎯 Requirements

• 3+ years of professional experience with marketing automation, marketing operations, or campaign execution
• 2+ years building complex SFMC workflows using HTML and AMPscript
• 2+ years using SQL to query databases and troubleshoot data issues
• Familiarity with Salesforce CRM and Data Cloud for data harmonization and identity resolution

🎁 Benefits

• Medical, dental, and vision benefits
• 11 paid holidays and paid sick time
• Paid parental leave and 401(k) plan participation
• Life and disability insurance and paid wellness time