Senior Associate / Associate Manager, Asia Marketing

📋 Description

• Plan and manage 2K Korea's social media strategy aligned with global directions.
• Own daily operations for 2K Korea social channels: content, community, analysis, reporting.
• Develop monthly content calendar aligned with global brand and hyper-local relevance.
• Collaborate with external agencies on content updates, events, and amplification.
• Analyze engagement metrics and sentiment trends to inform actions.
• Link activations (influencers, events) to measurable community responses.

🎯 Requirements

• 3-8 years in marketing/PR/social in gaming/entertainment.
• Experience planning and executing Marketing and Communications strategies.
• Strong operational ability to implement social media strategy with content generation.
• Proficiency in Korean and English (written and spoken).
• Understanding of Korean online communities, influencer marketing and partnerships.
• Excellent communication and cross-team collaboration.
• Experience managing external agencies (client-side) or agency background.
• Experience operating social media platforms.