Related skills
google analytics dv360 meta the trade desk amazon advertising📋 Description
- Identify opportunities to boost campaign performance and insights.
- Manage and optimize media buys across major platforms.
- Develop media plans with audience targeting and creative strategy.
- Monitor performance, budgets, pacing, and provide updates.
- Create data-driven client reports and optimizations.
- Collaborate with Client Services, Strategy, and Creative teams.
🎯 Requirements
- 2+ years of media buying in an agency or equivalent
- Advanced Excel: pivots, V-Lookups, macros
- Platform proficiency: Meta/Facebook, Google Marketing Platform, Amazon Advertising, Twitter, TikTok
- Programmatic: DV360, The Trade Desk, AppNexus
- Analytics/measurement: Google Analytics, MOAT/IAS/DoubleVerify
- Attribution partners: VIQ/Neustar; PlaceIQ; Dialogtech
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