Lead attribution modeling development for Marketing and TOFU streams.
Non-paid and brand analytics: measure SoV, organic reach, sentiment.
Plan annual/quarterly marketing budgets with data-backed guidance.
Build and maintain LTV models to guide acquisition/retention.
Analyze the B2B funnel from awareness to revenue; identify friction.
Guard marketing data; ensure HubSpot & Salesforce are the single source of truth.

🎯 Requirements

Marketing analytics experience in B2B SaaS or high-growth environments.
Attribution modeling: multi-touch experience.
Full-funnel reporting for organic growth, brand health, and SoV.
Technical stack includes Snowflake, dbt, and BI tools.
CRM/automation: Salesforce, HubSpot; BI: Sigma, Tableau, Looker.
Professional fluency in English.

🎁 Benefits

work from anywhere
flexible paid time off
flexible working hours (async)
16 weeks paid parental leave
stock options
learning budget

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