Related skills
snowflake sql python tableau powerbi📋 Description
- Analyze audiences to improve targeting and activation.
- Develop insights to enable data-driven activation plans.
- Design segmentation and profiling to solve business problems.
- Ensure data quality; define data plan and sampling considerations.
- Translate complex challenges into an analysis plan with rationale.
- Present insights as SME in internal and client meetings.
🎯 Requirements
- 5+ years of experience in database marketing.
- Led analytic workstreams in audience analysis/insight projects.
- Strong experience with first-party data (1PD/3PD) and web data for analyses and segmentation.
- Proficient in Python and SQL.
- Expertise in regression models and database scoring.
- Experience with PowerBI, Looker Studio, Tableau, DOMO.
- CDP/CRM platforms such as Salesforce and Adobe Experience Platform.
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