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partnerships b2b events alliances go_to_marketπ Description
- Develop and execute alliance partner marketing strategies
- Understand global partner ecosystem; resonate with audiences
- Lead TAP marketing strategy and joint messaging
- Plan and run programs to drive alliance revenue
- Create 360-degree marketing plans for Elite partners
- Collaborate with product marketing, eng, and BD on messaging
π― Requirements
- 4-7+ years alliance/partner marketing; B2B SaaS start-up preferred
- Manage and prioritize 5-8 partners at a time
- Experience in demand generation and partner events
- Data-driven, analytical, customer-first; strong campaigns
- Collaborate across product, sales, channel, marketing, and execs
- Travel up to 25%
π Benefits
- Health, dental, vision, short-term disability, life insurance
- Paid holidays and paid time off
- Fertility treatment benefit
- 401(k), equity, discretionary bonus
- Remote-first culture with flexible hours
- Travel up to 25%
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