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multi-touch attribution brand lift roi measurement media mix modeling attitudinal survey research📋 Description
- Execute advertising measurement and strategy with sales, product, and PMM teams
- Drive business growth using measurement results; set benchmarks and best practices
- Co-develop Reddit best practices with Product, PMM, GTM and sales
- Collaborate with advertisers’ analytics teams to share methodologies
- Scale measurement adoption to increase advertiser engagement and revenue
- Support GTM with measurement expertise and industry insights
🎯 Requirements
- 6+ years in advertising or analytics; 1 year in digital advertising
- Familiar with attitudinal survey, offline/online ROI, attribution and MMM
- Knowledge of North America measurement solutions and norms
- Experience with experimentation and statistical methods
- Strong background in execution, analysis, and presentation of quantitative ad research
- Experience collaborating with analytics professionals at advertisers/agencies
🎁 Benefits
- Comprehensive healthcare benefits and income replacement programs
- 401k with employer match
- Global benefit programs for work-life needs
- Family planning support
- Gender-affirming care
- Mental health and coaching benefits
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