Related skills
ppc b2b saas google analytics excel google ads📋 Description
- Oversee and lead a collection of Paid Media accounts
- Serve as direct support to client contacts
- Weekly communication with vendors or operational partners to align tasks and improvements
- Drive referrals via client relationships and professional network
- Build strategies for clients each quarter
- Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads to maximize ROI
🎯 Requirements
- 3+ years at a performance/digital marketing agency
- Experience with B2B SaaS/tech clients in an agency
- Expertise in paid search and paid social (Google Ads, Facebook Ads, LinkedIn Ads)
- Proficiency with Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
- Strong PPC knowledge: keyword research, ad copy, bid management
- Ability to analyze campaign data with Google Analytics, GA4, Excel
- Proven success with mid-market or enterprise accounts
- Travel to visit clients approximately once per year
🎁 Benefits
- Living wage at Directive
- Medical, dental, vision, disability, and life insurance
- 100% employer-paid plan for you; 50% for dependents
- Mental health resources: Spring Health, Headspace
- Gympass
- Unlimited PTO, paid holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
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