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google analytics programmatic advertising ctv esports appsflyer📋 Description
- Lead a portfolio of mobile, cross-platform, esports, and real-money gaming clients.
- Launch and optimize programmatic CTV campaigns to hit CPA, CPI, and ROAS targets.
- Develop account plans, identify whitespace, and secure incremental budgets via data-driven QBRs.
- Act as the primary strategic consultant for game publishers, educating on CTV for user acquisition and retention.
- Dive deep into campaign performance and funnels to extract actionable insights.
- Work with sales, product, and AdOps teams to ensure seamless launches and integrations.
🎯 Requirements
- 5+ years in performance marketing or account management with gaming focus.
- Deep understanding of game development lifecycle, UA strategies, and monetization models.
- Hands-on expertise with MMPs (AppsFlyer, Adjust, Branch) and biddable media platforms.
- Strong ability to analyze metrics (CAC, LTV, churn) to build wrap decks and optimization strategies.
- Exceptional ability to build rapport with studio executives and present campaign strategies.
- AI-first analytics mindset: Comfortable using AI to speed up performance analysis and QBR storytelling.
🎁 Benefits
- PinFlex flexible working model with remote options.
- Eligible for equity and incentive compensation.
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