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google analytics ctv programmatic appsflyer adjust📋 Description
- Lead a portfolio of mobile, cross-platform, esports, and real-money gaming clients.
- Launch and optimize programmatic CTV campaigns to hit CPA, CPI, and ROAS targets.
- Develop account plans, identify opportunities, and secure incremental budgets via QBRs.
- Act as the primary strategic consultant for game publishers on CTV UA and retention.
- Dive deep into campaign performance and funnels to extract actionable insights for clients.
- Work closely with sales, product, and AdOps teams to ensure seamless launches and integrations.
🎯 Requirements
- 5+ years in performance marketing or account management with a strong focus on gaming.
- Deep understanding of game development lifecycle, user acquisition, and monetization models.
- Hands-on expertise with MMPs AppsFlyer, Adjust, Branch and biddable media platforms.
- Strong ability to analyze CAC, LTV, churn to build optimization strategies.
- Exceptional ability to build rapport with studio executives and present campaign strategies.
- MBA or advanced degree in business or related field.
🎁 Benefits
- In-office requirements vary by department.
- Relocation assistance not provided; see PinFlex page.
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