Related skills
hubspot salesforce abm demandgeneration usergems📋 Description
- Develop and execute 1:1, 1:few, and 1:many ABM campaigns to accelerate pipeline at target accounts
- Partner with SDRs, Brand Marketing, and Partnerships to deliver multi-channel campaigns across inbound and outbound motions
- Design and launch tailored campaigns including content, paid media, outbound support, and microsites aligned to industries, personas, and pain points
- Apply an experimentation mindset by analyzing campaign performance, account intent data, and ROI to optimize strategy and execution
- Contribute to and help shape the MarTech stack (UserGems, DreamData, HubSpot, Mutiny)
- Create targeted messaging and collateral tailored to specific accounts, industries, and buyer personas
🎯 Requirements
- 5+ years in SaaS marketing with enterprise focus; at least 3 years in ABM
- Strong understanding of SaaS models, enterprise sales cycles, and large accounts
- Proven track record in demand gen, multi-channel campaigns, and pipeline with sales
- CRM Salesforce, marketing automation HubSpot, ABM tools DreamData, UserGems, Mutiny
- Strong analytical mindset with ability to translate data into actionable insights
- Excellent cross-functional collaboration and communication
🎁 Benefits
- Medical, dental, and vision coverage with company paid plan options
- 401k with 5% matching
- A minimum of 25 days of PTO per year
- Paid educational and wellbeing days off
- Parental, bereavement, and sick leave
- Wellbeing, learning and development, and commuter allowance
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