Related skills
tableau excel google ads bing ads tcpaπ Description
- Execute strategies to increase paid search traffic and revenue.
- Manage paid search campaigns for LendingTree lending and banking products.
- Directly handle account management, placements, ads, and bidding under team leaders.
- Collaborate on landing pages and tests with product, creative, growth, analytics.
π― Requirements
- 4+ years of experience executing and optimizing paid search campaigns across Google and Bing.
- Extensive use of automated bid strategies (tCPA, tROAS, Max Conversions).
- Google Performance Max experience preferred.
- Lead generation experience in financial industry preferred.
- Advanced knowledge of Excel & PowerPoint.
- Strong analytical, communication and presentation skills.
π Benefits
- Medical, dental, vision insurance
- 401(k) matching
- Life insurance
- Pet insurance
- Paid time off (PTO) policy
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