Build and refine structured outbound sales plays aligned to verticals and personas.
Develop action paths for SDR scenarios like prospecting and executive outreach.
Keep plays updated based on signals, messaging, and GTM priorities.
Design execution-readiness programs to prepare SDRs for outbound plays.
Create rep-facing guides, resources, and talk tracks for SDRs.
Integrate plays into SDR workflows and tools.

🎯 Requirements

3+ years in SDR, Sales Programs, or GTM Operations.
Experience building outbound strategies and structured workflows.
Understanding enterprise B2B buying groups, personas, and value drivers.
Proven ability to develop rep-facing resources, guides, and execution frameworks.
Experience with sales engagement tools (Outreach, SalesLoft) and prospecting platforms.
Strong analytical skills to evaluate performance and optimize programs.

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