Lead Technical SEM Manager (Scribd.com)

📋 Description

• Own paid media feed infrastructure; translate Scribd content into ad inputs.
• Ensure accuracy, safety, and quality of content across DSA, PMax, and feed-based campaigns.
• Organize content for ad platform ingestion; group documents and categories.
• Define and maintain automation guardrails for 300M+ documents.
• Run SEM campaigns hands-on to validate feed logic and infrastructure.
• Build systems for monitoring feed health and coverage as content library grows.

🎯 Requirements

• 7+ years in performance marketing, growth, or marketing ops; 3+ in-house.
• Demonstrated success managing complex feed-based SEM campaigns at scale.
• Fluency in feed-based or catalog-driven ads systems with automation.
• Proven ability to replace manual campaigns with scalable structures.
• Experience enabling automated campaigns (DSA, Performance Max, AIMax) with a performance-first approach.
• Comfort working with data engineers; contributing to ETL pipeline development.

🎁 Benefits

• Salary ranges by region: CA $129k-$201.5k; US outside CA $106.5k-$191.5k.
• Canada CAD $135k-$179k.
• Equity ownership and comprehensive benefits package.
• Healthcare coverage; 12 weeks parental leave.
• 401k/RSP matching; home office stipend.
• Learning & Development allowances and programs.