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Added
5 days ago
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Full time
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Related skills

abm/abx demand generation growth marketing digital advertising webinars

We’re seeking a results-driven

marketing manager to help accelerate demand generation and pipeline creation at our startup, specializing in Enterprise SaaS sales and selling to Fortune 2000. Scope AR empowers Aerospace and Defense, Aviation, and Advanced Industrial Manufacturing organizations to enhance operational efficiency, reduce errors, and accelerate training through cutting-edge augmented reality solutions.

As a key member of the GTM team, you will work closely with the rest of the leadership team to develop and execute account-based strategies that will have an immediate impact. This role requires a

hands-on marketer who can dive deep into our target markets, craft compelling campaigns, and deliver measurable results in a fast-paced environment.

Account-Based Marketing (ABM/ABX)

  • Develop and execute demand generation campaigns tailored to target accounts in aerospace, defense, aviation, and advanced manufacturing.
  • Identify and nurture high-value leads, guiding them through the buyer’s journey to create sales-ready opportunities.
  • Implement and optimize pipeline acceleration programs, ensuring alignment with the sales team’s objectives.
  • Build and execute account-specific marketing strategies to engage decision-makers at key accounts.
  • Leverage segmentation and personalization to craft messaging and campaigns that resonate with our Ideal Customer Profile (ICP).
  • Partner with sales to research target accounts, understand buyer pain points and deliver tailored marketing assets to drive engagement.

    • Campaign Execution

  • Develop impactful content, including case studies, white papers, sales collateral, and product explainer videos
  • Design and execute multi-channel campaigns using webinars, live events, digital advertising, and social media to engage prospects.
  • Collaborate with cross-functional teams to optimize website and landing pages for lead capture and conversion.
  • Measure and report on campaign performance, identifying actionable insights to improve outcomes.
  • Use data-driven techniques to refine audience segmentation, messaging, and channel strategies.
  • Continuously test and iterate to maximize ROI on all marketing activities.

    • Experience & Skills

  • 5 years of experience in ABM, demand generation, or growth marketing, especially in B2B Enterprise Space.
  • Proven track record in pipeline generation and delivering measurable results in lead conversion and revenue growth.
  • Expertise in multi-channel marketing, including digital advertising, webinars, events, and social media.
  • Strong understanding of content marketing and its role in demand generation and lead nurturing.
  • Experience managing freelancers and agencies to support with content creation and digital marketing.
  • Experience managing a budget efficiently for ROMI (return on marketing investment).

    • Technical Proficiency

  • Familiarity with automation platforms (e.g., Clay, HubSpot).
  • Skilled in analyzing and leveraging data for campaign optimization and reporting.
  • Knowledge of technical sales cycles and ability to use marketing communications to nurture and accelerate leads.

    • Attributes

  • Self-starter with the ability to thrive in a fast-paced, early-stage startup environment.
  • Exceptional communication skills and ability to collaborate effectively across teams.
  • Creative problem-solver who can balance strategic thinking with tactical execution.
  • Growth mindset and curiosity to stay up to speed on ABX trends and technology (e.g. AI-powered content creation and personalization solutions).

    • Additional Information

    Why Join Us?

    This is an opportunity to lead the marketing strategy for a high-growth software company at the forefront of

    Augmented Reality (AR) innovation. As industries like

    aerospace, defense, aviation, and

    advanced manufacturing transform, Scope AR is disrupting how large enterprises empower their frontline workforce. By joining us, you’ll play a key role in driving the adoption of cutting-edge technology that enhances operational efficiency, reduces errors, and revolutionizes training processes.

    You’ll work directly with leadership in a collaborative and innovative environment, with the freedom to make an immediate impact and help shape the future of how these industries enable their teams.

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