Sales Packaging Manager, Lyft Ads

📋 Description

• Analyze ridership data to identify ad opportunities around major tentpoles and events.
• Partner with Data Analytics to surface trends and demand patterns informing packaging.
• Collaborate with Pricing and Yield Management to create pricing for seasonal packages.
• Work with Lyft Ads Studio to develop go-to-market narratives and sales collateral.
• Build and maintain an annual packaging calendar aligned with moments and inventory.
• Lead development of JBPs with agencies and customers to maximize yield.

🎯 Requirements

• 5+ years in sales packaging, sales development, or product marketing in digital advertising.
• Strong analytical chops; translate data into strategic recommendations.
• Experience building go-to-market narratives with creative or studio teams.
• Familiarity with pricing strategy and yield management concepts.
• Excellent cross-functional collaboration across data, product, pricing, and sales.
• Clear, persuasive written and verbal communication.

🎁 Benefits

• Great medical, dental, and vision insurance options.
• Mental health benefits.
• Family building benefits.
• Child care and pet benefits.
• 401(k) plan with company match.
• 18 weeks paid parental leave.